Episode 10:

Brett Gilliland is Founder and CEO of Elite Entrepreneurs, a company that specializes in giving $1M+ business owners the knowledge, processes, and tools to grow to $10M and beyond. Brett is an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett was involved in the foundational work of Purpose, Values, and Mission at Infusionsoft and facilitated the strategic planning process for many years.

One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum along with Clate Mask and building the Elite business inside of Infusionsoft. As the leader of the Elite business, Brett has helped hundreds of struggling seven-figure business owners overcome their biggest challenges and achieve new levels of success. He also played a central role in the development of Infusionsoft’s Leadership Model and was serving as the VP of Leadership Development when the decision was made to spin the Elite business out of Infusionsoft. As the new owner of Elite Entrepreneurs, Brett can’t think of anything else he’d rather be doing professionally. When Brett isn’t busy helping $1M+ businesses succeed, he is a family man who enjoys spending time with his beautiful wife, Sharon, and their 8 children.

What the podcast will teach you:

  • Why the planning process often causes business owners to feel “frazzled”, causes them to “shoot from the hip”, makes them feel like the “blind leading the blind” or that they’re “winging it” or “hanging on by a thread”
  • Why you should read Greg McKeown’s Essentialism: The Disciplined Pursuit of Less, and what insights the book offers
  • How Greg McKeown defines an “essentialist” versus a “non-essentialist”, and why the difference matters
  • Why many business owners who have hit $1 million in revenue and reached new growth challenges struggle to focus more on the strategic progress side of their business and focus too heavily on the operational excellence side
  • Why focusing on too many tasks and goals at once can divide your resources too thinly, while focusing on the essentials can allow you to achieve more with your resources
  • How to determine whether the goals and tasks you think are a priority for yourself really are, and how breaking your time habits can help further your goals
  • How to avoid disconnects between what you say are priorities for your business and where you invest your money
  • Why it is important to surround yourself with the right people on your team who share your focus and priorities
  • Why now is the time to begin planning for 2020, starting with a strategy session with key members of your team
  • Why clarity and intentionality are the keys to leading your team and managing your business effectively


Want to listen to more?  View all episodes here >