Episode 82:

How to Manage Rapid Business Growth


What You Will Learn:

  • How Rob’s team at Ignite 360 strategically helps their clients of all sizes and sectors find the “one big idea” that can move their business forward
  • How Rob learned how to manage rapid business growth after his organization reached seven figures in just six months, and what unique challenges he had to overcome
  • How Rob had to learn the difficult lesson that “it’s finances, not feelings,” after becoming emotionally attached to his company’s monthly, quarterly and yearly results
  • How Rob “hired for his weaknesses” by bringing in an operating COO, and how that served as a major transformation for Ignite 360
  • How early, rapid growth created challenges for Rob and his team around taking on too much work, and how Rob addressed the problem
  • Why it is important to have a plan but be ready to adapt and pivot if you aren’t going to be able to achieve your plan
  • How Ignite 360’s scope has changed since crossing the seven-figure revenue mark, and how bigger numbers mean greater opportunity to make mistakes
  • How growing Ignite 360 has enhanced Rob’s leadership skills and given him a different perspective on business leadership
  • Why Rob named his company Ignite 360 with the goal of building something that would be bigger than himself
  • Why it’s important to realize that clients and customers don’t think about you as much as you think about them, and why your marketing needs to reflect that fact

About Rob Volpe

An astute observer of life and a master storyteller who brings empathy and compassion to the human experience, Rob Volpe founded Ignite 360 to deliver actionable strategy, grounded in meaningful consumer insights, presented through story and creative ways that drive results. As CEO, he leads a team of insights, strategy, and creative professionals serving the world’s leading brands across a range of industries.

Rob is recognized as a thought leader in the role of empathy in marketing and the workplace. He frequently talks on the topic, is cited in media and writes about building and applying empathy. He’s finishing his first book which explores his own journey to empathetic understanding of Americans through his ethnographic work. The book will be published in February 2022 through Page Two Publishing. Rob lives in San Francisco with his husband and three cats.


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