Episode 78:

Why Marketing is Important


What You Will Learn:

  • What considerations seven-figure business owners should make toward their marketing efforts, and what commonalities Nancie sees in businesses in this bracket
  • Why a consistent message is key especially for anyone in a sales role, and why spreading your marketing efforts too thin is a common pain point
  • Why “brand purpose” is the first and most important thing an organization needs to identify and clarify, and why having a clear brand purpose can help both internally and externally
  • Why understanding your value offering and defining the “who, when, what, and how” come after you’ve defined your brand purpose or your “why”
  • Why partnering with a market research expert or conducting your own market research can help you best identify your target audience and what they’re looking for
  • Why building out your internal marketing team and expanding your research can help you identify thought leadership opportunities to expand within your space
  • Why difficult times like these should be exactly when you dial up your research, sales and marketing, even as you cut back in other areas
  • How studies have shown that 70% of US consumers want and expect to hear from the brands they care about during the global pandemic, and why nailing your messaging is crucial
  • What common denominators Nancie has seen in businesses that successfully made the jump from small entrepreneurial efforts to well-marketed organizations
  • Why Culture and Brand are two incredibly important sides of the same coin, and why it is important to recognize and address your company’s cultural challenges

About Nancie McDonnell Ruder

Nancie McDonnell Ruder’s 25-year career began at the Leo Burnett Company where she worked in account management and strategy for Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers and Hoerchst Marion Rousseau. Nancie founded Noetic Consultants in 2002 with the goal of becoming an effective extension of their clients’ teams. The word “noetic” is related to one’s intellect and thinking, and Nancie chose this name for the company because it reflects the team’s commitment to helping clients strategically think through their challenges so that, together, Noetic and their clients can take the actions necessary to get to the best possible outcomes. Noetic’s clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie is also the author of Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science, and the creator of the Noetic Art & Science Assessment™. Nancie is actively involved in many industry, education and community endeavors.


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