Episode 9:

Lee Caraher is the founder and CEO of highly sought after communications firm Double Forte, known for producing great results with its innovative approach to traditional, digital and experiential programs. She has a long history of leading high-performing, multi-generational teams that enjoy working together. Lee is a champion for creating a positive workplace culture that fully supports its talent, even when they choose to move on. She takes the long view to support employees building their own personal brands that balance loyalties to themselves and their employers. Lee believes that companies able to inspire lifetime loyalty from employees — currently or formerly employed — are the companies that are best suited to thrive. She has long recognized that people will leave employers and understands the real problems this causes for companies.

What the podcast will teach you:

  • How Lee’s career journey led to founding and leading coast-to-coast communications firm Double Forte, now 17 years old and thriving
  • How and why Lee made the challenging transition from working for a major company to founding her own business
  • What challenges Lee faced when she reached seven-figure revenue, and how she navigated those common challenges
  • Why Lee’s business deeply cut into their expenses, slimmed down, and altered their business model to survive the 2008 recession and a loss of talent
  • How Lee dealt with difficult staffing situations and a long period of losing new hires and being understaffed
  • Why Lee struggled to understand her new Millennial team members, and how she learned to adapt her hiring and communication strategies as a result
  • Why the ongoing staffing issues were exacting a high cost on the business despite ongoing growth
  • Why Lee focuses on personal growth and on building and nurturing the right culture for her business
  • Why investing in the people within your company can help propel your organization’s growth and success


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