Episode 64:
David Ferree is the co-founder and CEO of Anson Belt & Buckle. Over 10 years ago, David and his father created the brand Anson Belt & Buckle, introducing micro-adjustable, hole-less belts to the U.S. market. Today Anson Belt has been named to the Inc. 5000 fastest growing private’s U.S. companies, going on 3 years in a row, cementing themselves as a leader in the surprisingly competitive hole-less belt industry.
What the podcast will teach you:
- How David, along with his father, built and scaled Anson Belt & Buckle, and how their innovative micro-adjustable belt design stands out from competitors
- How an unexpected layoff encouraged David to dive into Anson Belt & Buckle full-time, just in time for a major marketing campaign push that helped the company truly take off
- Why a lucky breakthrough with a viral marketing video gave David’s company an exponential return on investment and a major push in their scaling efforts
- Why suddenly increased demand also requires the ability to rapidly scale up the team, infrastructure and systems to meet that demand
- How David structured his team to best fit the needs of the company, and why keeping a small team of internal employees helped the company navigate the pandemic
- How working for a rapidly growing family business has differed from being employed by others, and why David says he will never work for anyone else again
- What key sticking points and challenges David and his team have faced after four years of rapid growth, and how the global pandemic has impacted their growth
- How David assesses and evaluates risks, and why he made the decision to spend money on YouTube influencer marketing
- What major impact Anson Belt & Buckle has made on how men view fashion and accessorizing, and why the company has an incredibly high number of repeat customers
- How Anson Belt & Buckle is continuing to grow by introducing a brand new line of women’s fashion belts
Resources:
- Website: https://ansonbelt.com/
- Facebook: www.facebook.com/ansonbelt/
- Instagram: www.instagram.com/ansonbelt/
- Twitter: https://twitter.com/ansonbelt @AnsonBelt
Additional Resources:
- Elite Business Health Assessment: https://growwithelite.com/health
- Email: info@GrowWithElite.com
- Website: https://growwithelite.com/
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