Episode 24:

Shaun Buck has been a successful serial entrepreneur for almost two decades. He currently owns and operates The Newsletter Pro, based out of Boise, Idaho. The Newsletter Pro has only been operating since 2011, but it has rapidly grown into the nation’s largest custom newsletter company, mailing millions of newsletters annually.

The Newsletter Pro has been recognized for its tremendous growth by Inc. Magazine, making the Inc. 500 list twice and the Inc. 5000 list once. The Newsletter Pro has also been named one of the best places to work in Idaho for the past four years. Shaun was named “Man of the Year” by the Leukemia & Lymphoma Society and is a successful business coach to owners of million-dollar businesses.

What the podcast will teach you:

  • How Newsletter Pro helps customers through their online and offline newsletter, sending millions of newsletters per month
  • Why offline, physical newsletters are still highly relevant even in the digital era, and how physical newsletters have high penetration and conversion rates
  • How Newsletter Pro has grown to a 25,000 square foot building with 75 employees in just nine years in business
  • Shaun shares insights from his book Stop Losing Customers!: Transform Your Business, Life, and Profits by Getting Customers to Stay Longer, Spend More, and Cheerfully Refer!
  • Why relationship-building was the key to Newsletter Pro’s growth and is the cornerstone of Shaun’s book, and what strategies Shaun uses to build strong relationships
  • How Shaun made the transition from day-to-day operations to taking the time to build strategic relationships, and why properly nurturing prospects is vital
  • How long term nurturing of relationships for more than a year helped Newsletter Pro generate more than 1.2 million dollars in revenue
  • What steps business owners can take to improve and smooth out their marketing strategy as they grow their business
  • How to get a free copy of Shaun’s book Stop Losing Customers! and other free resources through the Newsletter Pro website


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