Episode 23: S2| Alex Sunshine From Surprise Discovery to Industry Leader

Welcome to our in-depth blog post, where we explore the inspiring entrepreneurial journey of Alex Sunshine, founder of the Rising Sun’s Agency. This piece not only shares Alex’s strategies but also gives an inside look at his path from an eye-opening encounter with social media to becoming a leader in influencer marketing.

Starting with a Spark

Alex’s business adventure began unexpectedly in 2017 when he stumbled upon his girlfriend’s Instagram account, which boasted 100,000 followers. With a background in corporate real estate and sales but new to the intricacies of social media marketing, Alex saw untapped potential that sparked his interest in the burgeoning field of influencer marketing.

Crafting a New Era in Marketing

As he delved into the influencer world, Alex developed a keen sense for the business side of social platforms. His agency, Rising Sun Agency, emerged from his desire to meld strategic marketing with personal brand building, offering a new level of professional management to influencers who were often navigating the industry without proper guidance.

The Rise of Rising Sun Agency

Transitioning from a solo entrepreneur to the head of an agency brought challenges and learning opportunities. Alex emphasizes the importance of staying closely connected to his team and operations, ensuring the company maintains the high-quality service that sets them apart.

Below is the full video interview from the Seven Figure Journey podcast, hosted by Miranda Daigneault, featuring Alex Sunshine. Watch as they dive into the intricacies of building an influencer marketing agency:

For those who prefer audio, listen to the podcast episode right here:


Alex’s journey from a surprising social media discovery to establishing a leading influencer agency is a testament to the power of vision and adaptability. His story offers invaluable lessons for aspiring entrepreneurs on understanding your market, staying committed to your values, and leveraging strategic partnerships.

We invite you to engage with us in the comments below, share this post, and follow us for more insights into the fascinating world of business and marketing.

About Alex Sunshine

Alex Sunshine, founder of the Rising Sun Agency, is a pioneer in influencer marketing, with a background in corporate sales and real estate. His innovative approach to social media strategies has transformed how influencers interact with brands and grow their platforms.


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