Episode 196: S2 | Mastering Business Growth: Insights from Nicole Bestard
Introduction
What does it take to implement successful business growth strategies in today’s fast-paced market? Nicole Bestard, founder of Quarter Horse PR, shares her entrepreneurial journey and the business growth strategies that helped her scale her company. From journalism to PR leadership, Nicole’s story offers key lessons for entrepreneurs looking to grow their businesses.
Nicole Bestard’s Journey and Motivation
Nicole Bestard began her career as a journalist, crafting stories and developing a deep passion for communication. This eventually led her into the world of public relations, where she founded Quarter Horse PR in 2020. Nicole saw a gap in the market for hands-on, strategic communication support for startup founders and large enterprises. Her PR firm’s unique approach includes working directly with C-suite leaders to ensure their stories reach the right audiences.
Starting Quarter Horse PR wasn’t easy, but Nicole’s motivation was clear: to provide meaningful communication strategies to companies during their critical growth phases. Nicole’s ability to pivot from journalism to PR shows her adaptability and drive to meet the needs of modern businesses.
Strategies and Tips for Entrepreneurs
1. Leverage Relationships to Grow Your Business Nicole emphasizes the importance of nurturing professional relationships. Much of Quarter Horse PR’s growth has come from referrals through networks of past clients, former colleagues, and industry connections. For entrepreneurs, cultivating these relationships can be key to generating business leads and expanding influence.
2. Build a Strong Team One of Nicole’s early priorities was assembling a team that balanced creative and operational expertise. She hired experienced writers and strategists to ensure top-tier service for clients. Entrepreneurs should focus on building teams that align with their vision and can support growth efficiently.
3. Delegate to Scale As a business grows, it’s essential to learn how to delegate. Nicole admits that the biggest challenge has been “scaling herself” to be involved in everything. By trusting her team to take on more responsibilities, she’s been able to focus on strategic decision-making. Entrepreneurs must learn when and how to delegate tasks to free up time for business development.
Current Challenges and Solutions
Nicole’s current challenge is managing growth while staying personally involved with each client. Scaling the business without losing the personal touch is her focus. During the podcast, we discussed how Elite Entrepreneurs Coaching could help with systems and frameworks for scaling efficiently while maintaining quality. Business coaching offers entrepreneurs the support they need to navigate these challenges with clarity and confidence.
About Nicole Bestard
Nicole Bestard is the founder of Quarter Horse PR, a public relations firm specializing in strategic communication for startups and large enterprises. With over 20 years of experience, Nicole is known for her expertise in earned and owned media strategies.
Connect with Nicole on LinkedIn or visit Quarter Horse PR to learn more about her work.
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Conclusion
Nicole Bestard’s story offers valuable lessons for entrepreneurs, from leveraging relationships to building strong teams and delegating effectively. As your business grows, remember that the right strategies can help you scale without losing sight of your core values. Ready to grow your business? Contact Nicole or subscribe to the podcast for more insights on mastering business growth.
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