Episode 63:

Brett Gilliland is Founder and CEO of Elite Entrepreneurs, a company that specializes in giving $1M+ business owners the knowledge, processes, and tools to grow to $10M and beyond. Brett is an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett was involved in the foundational work of Purpose, Values, and Mission at Infusionsoft and facilitated the strategic planning process for many years.

One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum along with Clate Mask and building the Elite business inside of Infusionsoft. As the leader of the Elite business, Brett has helped hundreds of struggling seven-figure business owners overcome their biggest challenges and achieve new levels of success. He also played a central role in the development of Infusionsoft’s Leadership Model and was serving as the VP of Leadership Development when the decision was made to spin the Elite business out of Infusionsoft. As the new owner of Elite Entrepreneurs, Brett can’t think of anything else he’d rather be doing professionally. When Brett isn’t busy helping $1M+ businesses succeed, he is a family man who enjoys spending time with his beautiful wife, Sharon, and their 8 children.

What the podcast will teach you:

  • Why the subject of relevance matters to any business of any size and growth stage, and how fly fishing can teach us key lessons about the importance of relevance
  • How the outbreak of the global pandemic created uncertainty for buyers who became much more cautious around their spending
  • Why the first lesson fly fishing can teach us is to “go to where the fish are” by understanding and adapting to their patterns
  • Why the second key lesson to be learned from fly fishing is that you must choose the right fly to lure your fish
  • Why the third lesson is that presentation matters and that your offer needs to be presented in an irresistible way
  • Why “going where the fish are” means understanding your potential customers and where they hang out through research
  • Why “choosing the right lure” means turning up the relevance by understand the pain points customers are trying to solve for or the benefits they are looking for
  • Why “presenting an irresistible offer” means stacking value, increasing urgency and scarcity, make it easy to buy, and reduce or eliminate risk for your customers
  • Why the global pandemic has presented an opportunity for small business owners to make pivots and swiftly adapt to the needs of their customers
  • How the Elite Business Growth Method can help you get unstuck and adjust to the challenges of growing a seven-figure business


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