Episode 192: S2 | Scaling Sustainable Business Practices with Amelia Trumble
Meet Amelia Trumble, the visionary behind Retold Recycling—a company that stands at the intersection of digital marketing and environmental sustainability. Amelia’s journey from a seasoned e-commerce professional to the pioneer of a recycling revolution exemplifies how innovative thinking can lead to significant environmental impact and sustainable business practices.
Amelia’s Journey and Motivation
Amelia Trumble’s path to entrepreneurship was sparked by a personal challenge during a home renovation in her compact Brooklyn apartment. Faced with the task of decluttering, Amelia was struck by the sheer amount of waste she was contributing to landfills. This realization drove her to conceive Retold Recycling—an enterprise aimed at making sustainable living accessible and convenient. Amelia’s venture began with a simple idea: a service that provides customers with reusable bags for recycling textiles right from their homes. This concept not only catered to her need but also tapped into a broader market of eco-conscious consumers.
Strategies and Tips for Entrepreneurs
Amelia leveraged her background in digital marketing to propel Retold Recycling into the spotlight. Her strategy involved harnessing the power of social media and online marketing to reach a wide audience quickly. She emphasizes the importance of building strong partnerships, particularly with logistics companies, to streamline operations and enhance customer service. For aspiring entrepreneurs, Amelia advises focusing on creating a strong value proposition and maintaining transparency with customers along with sustainable business practices as key strategies for building trust and loyalty.
Current Challenges and Solutions
As Retold Recycling grows, Amelia faces the challenge of maintaining its core values while scaling operations. One major hurdle is ensuring that the expansion does not compromise the company’s commitment to environmental sustainability. Amelia tackles these challenges head-on by innovating new recycling solutions and expanding the range of recyclable materials accepted. She also focuses on enhancing the user experience to keep up with the increasing demands of her diverse client base.
About Amelia Trumble
Amelia Trumble hails from a robust background in digital marketing and e-commerce. Before founding Retold Recycling, she worked with various consumer businesses, where she honed her skills in online marketing and sustainable business practices. Amelia is passionate about making a positive impact on the environment and believes in the power of community and technology to drive change.
Connect with Amelia on LinkedIn or follow Retold Recycling on Instagram to stay updated on her latest sustainable initiatives.
Conclusion
Amelia Trimble’s journey with Retold Recycling exemplifies the transformative power of combining entrepreneurial spirit with a commitment to sustainability. Her story not only inspires but also illustrates the practical steps needed to overcome challenges in scaling a business sustainably. For entrepreneurs inspired by Amelia’s path, Elite entrepreneurs Coaching offers tailored strategies and support to navigate similar challenges.
By connecting sustainable business practices with expert coaching, we help you refine your business model and expand your market reach. Explore how Elite entrepreneurs can elevate your entrepreneurial endeavors at GrowwithElite.com.
Want to listen to more? View all episodes here >
