How To Get Your Team Committed To Your Vision (And Why It’s So Important)

by | Aug 24, 2020


That’s the number of Thomas Kinkade Disney puzzles that Amazon delivered to my colleague’s house last weekend.

My colleague loves all things Disney. She loves the painter Thomas Kinkade. And she loves completing puzzles. But did she really need 7 of these puzzles?

When I asked her about it, she exclaimed, “I couldn’t choose a favorite! I love them all.”

In a minute, I’ll share why her response was so significant. For now, suffice it to say that I was immediately reminded why setting the Vision for your business is so important. And what you should be doing to ensure your Vision is a priority for everyone in your company.

Ideas for Making Your Vision a Priority

If you’ve done the work and know your Vision represents your business well, then it’s time to get your team as committed to it as you are.

Here are some ideas you could and should incorporate:

Discuss the Vision in Hiring Interviews. We talk, often, about the importance of hiring to culture. A big part of that is making sure potential employees can see the Vision you see. And not only see it, but believe in it. Share the Vision with potential candidates and get their feedback. It should be fairly clear to you which candidates are willing to “buy in”.

Reinforce the Vision During the Onboarding Process. If you want to firmly establish its importance, the Vision (which includes your PURPOSE, VALUES, and MISSION) needs to be one of the first things new hires become acquainted with. There should be no question what you and your team are striving for.

Print Your Vision for Each of Your Employees. Again, this is the PURPOSE, VALUES, and MISSION of your company. Have employees hang the copies in their cubicles or offices. Places they will be frequently reminded of them. Then, include extra copies at key areas throughout your office building.

Bring It Up In Company Meetings. You might even have employees recite the PURPOSE, VALUES, and MISSION in the same way young kids recite the Pledge of Allegiance in school. Or choose a single person to read or recite it for the group.

Include It In Your Written Communication. You’ve seen email signatures with quotes. Perhaps your “quote” could be your Vision. Decide if you want that communication going out only internally or if you’re ready to share it with the world.

There should be no question in your mind who you are and what you stand for.

Committing To Your Vision Leads to Magical Moments

Alright…let’s get back to it. Back to the story I told you at the beginning. And why the first thing I thought about was the importance of your Vision.

You see, when the Disney Company was formally organized back in 1923, their Vision was to “develop the most creative, innovative and profitable entertainment experiences and related products in the world.” And, of course, to “bring happiness to millions.”

And they’ve done it!

So well, in fact, that my colleague saw about $200 leave her bank account and show up in the form of puzzles. And she didn’t even bat an eye. Because she’s an avid Disney fan.

The Disney Company does everything in its power to provide magical moments for families. They create delightful entertainment. Every animated movie is so well done, that the merchandise sales are through the roof. (We’ve purchased our fair share of clothes, toys, and decoration.) And if you’ve ever been to Disneyland, you likely felt the escape from “the real world”.

But Disney isn’t the only company whose commitment to their Vision has produced incredible results. And loyal fans.

Think about Apple. And the team committed to making technology faster, smaller, and more intuitive.

Or Zappos. The shoe company with some of the best customer service in the world.

None of those companies could have achieved unprecedented success without the help of every team member. From the newest customer service agent at Zappos to the employees working the rides at Disneyland. But in these companies, everyone knows what they’re working toward.

That is what a Vision helps you accomplish.

What each of those companies has created, you can have, too. If your entire team is working toward it.

Reassess Your Vision If You’re Not Motivated to Share It

Even as I offered suggestions for where and how to include your Vision, you either:
  1. Thought of some places your Vision could be placed or
  2. Shook off the suggestion
If you don’t feel inclined to share your Vision, you might have the wrong one. Because once you’ve got clarity about what you and your team are committed to achieving, you’ll naturally feel a desire to share it.

You’ll want to reassure your customers that they can count on you. You’ll want to convince your prospects that yours is the company they should work with. Because you have big dreams and they are the beneficiaries.

Not sure you’ve got it right? It’s okay to make changes to your existing Vision, but the sooner the better. You and your team need clarity. Otherwise, you might find yourself pursuing goals that don’t get you where you want to go.

Let Us Help You Create the Right Vision

One of the mistakes business owners make is believing they can simply “choose” a Vision. They think up something that feels impactful and they go with it. But Vision are much more complicated than that.

And if your Vision is going to drive your whole company, don’t you want to get it right?

If you’ve struggled to figure out your Vision, you might benefit from this blog post. Or, you could always get some help from us.

One of the main focal points at Elite Entrepreneurs is helping business owners create the best Vision (PURPOSE, VALUES, and MISSION) for their company. It’s one of the first things we do with new customers. Want to know more about it? Sign up for a free consultation with one of our coaches.


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