Episode 63: S2| Mastering Medical Marketing Empowering Women’s Health Providers
Introduction
In today’s podcast episode on “Seven Figure Journey,” we had the pleasure of welcoming Lori Werner, the trailblazing founder of Medical Marketing Wiz. Calling in from Michigan, Lori delves into her inspiring journey from medical device sales to pioneering a niche marketing agency focusing on women’s health—a sector traditionally overlooked by mainstream medical marketing.
Starting the Journey
Lori’s venture began eight years ago when her profound expertise in medical sales seamlessly transitioned into marketing. She recalls, “It was a sort of midlife adventure, not a crisis. I chose to jump headfirst into entrepreneurship, driven by a desire to connect patients with the best doctors.” Her initiative wasn’t merely about marketing; it was about fostering genuine connections, promoting better healthcare, and empowering doctors to step into entrepreneurship.
Strategic Marketing for Niche Healthcare
Lori Werner’s Medical Marketing Wiz specifically caters to specialists in women’s health. Her agency takes a holistic approach by combining grassroots efforts like local networking, digital marketing strategies such as social media, and authority-building through speaking engagements. This multifaceted approach helps medical professionals become thought leaders in their communities, essential for services typically not covered by insurance and require substantial patient education.
Personal Anecdotes and Evolution
Reflecting on her previous life in medical device sales, Lori shared valuable insights into understanding doctors’ needs and challenges, which later sculpted her marketing strategies. “My background allowed me to see what truly makes a doctor trustworthy and competent in their patients’ eyes,” she explains.
Current Successes and Vision for the Future
Despite the challenges of high expectations and intense operational demands, Lori’s agency surpassed the seven-figure revenue mark, a testament to her effective strategies and strong leadership. Looking ahead, Lori emphasizes the importance of mental health and peer support through masterminds to maintain balance and foster continuous growth.
About Lori Werner
Lori Werner is the founder of Medical Marketing Wiz, specializing in marketing for women’s health services. A former medical device sales professional, Lori combines her extensive field experience with innovative marketing strategies to help healthcare providers excel in their practices.
Contact Information
- Website: medicalmarketingwiz.com
- Podcast: Lady Doc Marketing (Available on Spotify, iHeartRadio, Google Podcasts, YouTube)
Conclusion
Lori Werner’s journey is not just about achieving impressive business metrics but also about making a meaningful impact in the healthcare community. For healthcare providers looking to elevate their practice through specialized marketing, Lori’s story serves as a beacon of inspiration and practical guidance. Reach out via her website or social media to learn how Medical Marketing Wiz can help transform your medical practice into a thriving community pillar.
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