Episode 215: S2: How to Build a Thriving Dog Business: Insights from Alicia Collins
Introduction
Starting and growing a successful dog business is no small feat, but with the right strategies and mindset, it’s entirely possible. Alicia Collins, the founder of K9 Activity Club, is a prime example of someone who has successfully navigated the challenges of the pet care industry. From humble beginnings to a booming business with multiple ventures, Alicia’s journey offers invaluable insights for any aspiring entrepreneur. In this article, we’ll explore Alicia’s entrepreneurial path, her key strategies for success, and actionable tips that can help you build your own thriving dog business.
Alicia Collins’s Journey and Motivation
Alicia Collins’ entrepreneurial journey began early, growing up in a family of entrepreneurs. She learned the ropes of business ownership from a young age, helping her father with various family-owned businesses. However, it wasn’t until she found herself immersed in the world of dog sports that Alicia realized her true passion. Although she worked in a commercial lighting business with her father, it was her love for dogs that ultimately led her to pursue her own venture.
In 2014, Alicia purchased K9 Activity Club, a dog daycare and boarding facility that was in dire need of renovation. The property was outdated and lacked a strong reputation, but Alicia saw potential. After a major redesign and a rebranding effort, K9 Activity Club blossomed into one of the top-rated pet care facilities in Northern California. Alicia’s drive and determination, along with her ability to innovate, turned the business around, and today it serves hundreds of dogs and employs a team of 50 people.
Strategies and Tips for Entrepreneurs
Alicia’s path to success wasn’t without its challenges. Scaling a business, especially one in the service industry like pet care requires careful planning and effective strategies. Here are some of the key business growth tips she shares with fellow entrepreneurs:
1. Adapt and Scale with Flexibility
One of the most important lessons Alicia learned was the need to adapt her business to meet growing demands. As she scaled K9 Activity Club, she found that balancing staffing with customer demand was crucial. “You can’t understaff in the pet care business,” she explains. “It’s essential to be prepared for overstaffing in the beginning to ensure excellent service, even if it eats into your margins.”
2. Diversify Your Offerings
When the COVID-19 pandemic hit, it caused a sharp decline in demand for boarding services. Alicia was quick to pivot, launching a dog training program that now represents a significant portion of her revenue. Having diverse revenue streams, especially during times of uncertainty, can be a game changer for small businesses. Alicia’s quick thinking ensured that her business weathered the storm while others in the pet care space struggled.
3. Stay Innovative and Nimble
The ability to innovate and stay ahead of the curve is a key part of Alicia’s business philosophy. From adding new services to implementing the latest technology, she encourages entrepreneurs to remain flexible and constantly seek ways to improve. “Change is the only thing consistent in business,” Alicia notes, and staying open to new ideas is what keeps her business on top.
4. Delegate and Build a Strong Team
As Alicia’s business grew, she knew that she couldn’t manage everything herself. One of her top strategies for scaling was hiring talented individuals who could take over key responsibilities. Her marketing director and operations manager, for example, handle specialized tasks that allow Alicia to focus on the bigger picture. Building a reliable and skilled team is crucial for any business looking to expand.
Current Challenges and Solutions
Like many entrepreneurs, Alicia faces ongoing challenges as her business grows. One of her primary concerns is balancing her time between multiple businesses. As she continues to acquire new ventures, including a small appliance repair business and a moving company, Alicia is finding it more difficult to stay hands-on in each of her companies.
To manage this growth, Alicia focuses on delegating day-to-day tasks and giving her team the autonomy to make decisions. “My role is to steer the ship, solve problems, and make sure everyone is aligned with the bigger picture,” she explains. With her team handling the operations, Alicia can concentrate on strategy and growth.
About Alicia Collins
Alicia Collins is the founder of K9 Activity Club, a leading dog daycare, boarding, and training facility in Northern California. With over a decade of experience in the pet care industry, Alicia has expanded her business to include multiple ventures. She is passionate about supporting small businesses and coaching other entrepreneurs to achieve success.
For more information about Alicia and her work, check out her website or connect with her on LinkedIn.
Elite Entrepreneurs Coaching
Are you ready to take your business to the next level? Business coaching can provide the guidance and strategies you need to succeed, just like Alicia did. Reach out for personalized business coaching and start scaling your business today.
Contact us to grow your business
Conclusion
Alicia Collins’ journey from a small, struggling dog business to a thriving, multi-venture enterprise is a powerful reminder that success comes from adaptability, innovation, and a strong team. Her story offers invaluable lessons for any entrepreneur looking to make their mark in the dog care industry. If you’re ready to grow your business, don’t wait—take action today and start building your own thriving company.
Want to listen to more? View all episodes here >
