Episode 218: S2 | Erosion to Empire: How DJ Moore Revolutionized Stormwater Pollution Prevention
Introduction
What does it take to pivot from a struggling business to a thriving seven-figure company? DJ Moore, co-founder of Erosion and Construction Solutions, Inc., shares his inspiring journey of resilience, innovation, and leadership. From building high-end homes to revolutionizing stormwater pollution prevention, DJ’s story is a masterclass in entrepreneurial grit and strategic decision-making. Let’s dive into his journey, challenges, and the lessons he’s learned along the way.
DJ’s Journey and Motivation
DJ Moore’s entrepreneurial journey began in college when he joined his cousin and father’s home-building business. Despite being a political science major with no financial background, DJ taught himself accounting and became deeply involved in the family business. However, the 2008 housing crisis hit hard, and the company struggled to recover.
A turning point came when DJ’s cousin discovered a rolled sediment device for erosion control, a niche product not yet available in their market. Initially hesitant, DJ eventually embraced the opportunity, shifting focus from home building to erosion control. By 2017, they fully transitioned to Erosion and Construction Solutions, Inc., leaving home building behind. DJ credits this bold move to a quote from Tim Ferriss: “You don’t have to make it back the way you lost it.” This mindset allowed them to let go of a failing business and invest in a growing one.
Strategies and Tips for Entrepreneurs
DJ’s success is built on actionable strategies and a problem-solving mindset. Here are some key takeaways for entrepreneurs:
- Let Go of Sunk Costs: DJ emphasizes the importance of recognizing when something isn’t working and having the courage to move on. Whether it’s a failing business or a bad investment, cutting losses can free up resources for better opportunities.
- Develop a Problem-Solving Superpower: DJ believes that every challenge is solvable. By fostering a positive attitude and a “gun-to-your-head” mentality, his team has become adept at tackling even the toughest problems.
- Focus on People and Culture: As the company grew, DJ realized the importance of intentional leadership and culture-building. Investing in people—both personally and professionally—has been key to maintaining a motivated and effective team.
Current Challenges and Solutions
With a team of 30 employees, DJ’s current challenge is maintaining genuine connections with his team while empowering his leaders to manage effectively. He’s focused on balancing his role as a leader of leaders with staying approachable and connected to frontline employees.
To address this, DJ is implementing intentional leadership practices, such as quarterly strategic off-sites and ad hoc project teams. These initiatives allow him to mentor emerging leaders while fostering a culture of growth and collaboration.
About DJ Moore
DJ Moore is the co-founder of Erosion and Construction Solutions, Inc., a company specializing in stormwater pollution prevention for construction sites. With a passion for solving problems and building strong teams, DJ has grown the business from a small operation to a thriving seven-figure company. Connect with DJ on LinkedIn or visit his website and ecsontime.com to learn more about his work.
Conclusion
DJ Moore’s journey is a testament to the power of resilience, strategic thinking, and strong leadership. His story reminds us that success often requires letting go of what’s not working and embracing new opportunities. If you’re inspired by DJ’s insights, reach out to him on LinkedIn or explore how his company can help with your erosion control needs. Don’t forget to subscribe to the Seven Figure Journey podcast for more stories of entrepreneurial success!
Want to listen to more? View all episodes here >
