Episode 79:

What Makes a Business Sustainable and Profitable


What You Will Learn:

  • How organizational behavior is the study of how parts of an organization unify to create an outcome, and why all organizations are perfectly designed to get the results they get
  • Why defining your Values is only the first step, and why developing a Leadership Model is the key to sustainable, profitable growth in your business
  • How a Leadership Model and Leadership Brand help further define how your organization’s Values apply to your business leaders
  • Why rapid growth can cause you to risk bringing the wrong people into your company who don’t fit with your Values, and why developing your leaders internally is crucial
  • Why developing a Leadership Model can be a powerful growth catalyst for businesses in the $1-3 million range
  • What work to do to fulfill the four elements of the Elite Leadership Model: Set the Vision, build the team, deliver results, and developing leaders with the right attributes
  • Why, to be a truly great and effective leader, you must care about the well-being and success of the people you lead
  • Why great leaders should learn how to enroll, inspire and engage the people they lead in a collaborative, participatory way, and why the old ways of “command and control” don’t work
  • Why your business can only grow as far as the collective leadership capabilities of your leadership team

About Brett Gilliland

Brett Gilliland is Founder and CEO of Elite Entrepreneurs, a company that specializes in giving $1M+ business owners the knowledge, processes, and tools to grow to $10M and beyond. Brett is an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett was involved in the foundational work of Purpose, Values, and Mission at Infusionsoft and facilitated the strategic planning process for many years.

One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum along with Clate Mask and building the Elite business inside of Infusionsoft. As the leader of the Elite business, Brett has helped hundreds of struggling seven-figure business owners overcome their biggest challenges and achieve new levels of success. He also played a central role in the development of Infusionsoft’s Leadership Model and was serving as the VP of Leadership Development when the decision was made to spin the Elite business out of Infusionsoft. As the new owner of Elite Entrepreneurs, Brett can’t think of anything else he’d rather be doing professionally. When Brett isn’t busy helping $1M+ businesses succeed, he is a family man who enjoys spending time with his beautiful wife, Sharon, and their 8 children.

Additional Resources:

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