Episode 20: S2| Lessons from a Creative Maverick

In the dynamic world of business, the journey from passion to profit is fraught with challenges and ripe with stories of innovation and strategic evolution. Jacob Cass, the founder of Just Creative, exemplifies a path marked by resilience, creativity, and the strategic foresight necessary for scaling a business successfully.

Jacob began his career fueled by a fervent passion for graphic design. In 2007, while still a student, he founded Just Creative, a brand design agency based in Sydney, Australia. This was not just any startup; it was a venture born from a genuine love for design and branding, destined to help small businesses and entrepreneurs flourish through strategic branding and design.

Building the Foundation


Jacob’s tale is not one of overnight success but of steady, calculated growth. His initial years were spent balancing his studies with his entrepreneurial venture, a challenging yet rewarding endeavor that laid the foundation for future success. Jacob’s journey took a significant turn when he was headhunted by an agency in New York. Moving across the globe, he continued to run Just Creative in the background, slowly expanding its reach and capabilities.

Embracing the Digital Nomad Lifestyle


Jacob’s approach to business changed profoundly when he embraced the digital nomad lifestyle. This shift allowed him to blend travel with work, a lifestyle choice that, while limiting aggressive scaling, provided unique opportunities for personal growth and business development. Jacob’s story underscores a critical lesson: the balance between lifestyle and business ambitions can dictate the pace and nature of business growth.

Strategic Scaling and the Role of a Team


Returning to Sydney marked a new chapter for Jacob. Settling down allowed him to focus more on scaling Just Creative. He grew his team, embracing the concept of fractional employment to adapt to the evolving needs of the business. This period of expansion was not without its challenges. Jacob learned the hard importance of having a solid foundation—rooted in routine and supported by a committed team—to truly scale a business.

Lessons Learned and the Path Forward


Throughout his journey, Jacob faced numerous challenges, from algorithm changes impacting his affiliate-driven blog to the need for constant adaptation in a digital-first world. Each obstacle provided valuable lessons in resilience and innovation.

For entrepreneurs and business owners, Jacob’s journey is a testament to the power of perseverance, the importance of adaptability, and the strategic insight required to scale a business. His story offers actionable insights:

  1. Embrace Change: The digital landscape is ever-evolving. Staying adaptable and open to change is crucial.
  2. Build a Reliable Team: Scaling a business isn’t a solo journey. A dependable team can transform your business trajectory.
  3. Balance is Key: Integrating lifestyle choices with business operations can lead to a more fulfilling entrepreneurial journey.



Jacob Cass’s narrative is a powerful reminder that in the world of business, strategic growth coupled with personal authenticity leads to lasting success. For those looking to embark on a similar journey, consider what elements of Jacob’s strategy can be integrated into your own business practices.

Are you ready to scale your business and make your mark? Dive into the comprehensive resources available at Just Creative, and join a community of forward-thinking entrepreneurs committed to growth and innovation. Visit Just Creative to learn more and start your journey towards business excellence.

About Jacob Cass


Jacob Cass is the founder and creative force behind Just Creative, an award-winning branding and design agency based in Sydney. With over a decade of experience, Jacob has helped countless businesses transform their brands through innovative design and strategic branding. His work spans across several continents, making him a global leader in the creative industry. Jacob is also an enthusiastic advocate for the digital nomad lifestyle, blending travel and work to inspire creativity. He shares his insights through his popular blog and podcast, aimed at helping other creatives achieve their business goals.



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