Episode 205: S2 : From Side Hustle to Industry Leader: Bryan Goltzman’s Entrepreneurial Journey
Introduction
What does it take to transform a side hustle into an industry-leading business? Meet Bryan Goltzman, co-founder of Liquid Screen Design, whose remarkable journey showcases resilience, innovation, and intentionality. From navigating personal setbacks to redefining customer engagement through “physical marketing,” Bryan’s story is a masterclass in entrepreneurial growth.
Bryan Goltzman’s Journey and Motivation
Bryan Goltzman’s entrepreneurial journey began during a tumultuous period in 2008. After years of nonprofit work and experiencing a toxic work environment, Bryan decided to chart a new path. However, the 2008 recession forced him to reevaluate his career. During this period, his mentor and future business partner proposed an idea: selling custom swag. While initially a side hustle, this venture laid the foundation for what would later become Liquid Screen Design.
From 2010 to 2017, Bryan balanced his work as a lobbyist with growing the business. What began as a small-scale operation evolved into a thriving enterprise, compelling both partners to leave their full-time jobs to focus solely on the company. The turning point came in 2020 when Bryan and his team faced pandemic-related challenges head-on, pivoting to custom swag boxes—a move that not only salvaged the business but spurred unprecedented growth.
Bryan attributes his motivation to his desire to build something meaningful and sustainable. Once uncertain of his potential as an entrepreneur, he now lives in a reality he once thought unattainable: running a successful business and creating opportunities for others.
Strategies and Tips for Entrepreneurs
1. Embrace Intentionality in Decision-Making
Bryan emphasizes the importance of intentionality in all aspects of business, from product offerings to team dynamics. At Liquid Screen Design, the focus isn’t just on creating promotional products but on understanding and achieving clients’ marketing goals. Entrepreneurs should ask themselves: What problem am I solving, and how can I add value to my customer’s experience?
2. Innovate During Crises
The pandemic tested businesses worldwide, and Liquid Screen Design was no exception. Bryan and his team pivoted to creating custom swag boxes, a product that resonated with clients during remote work. Entrepreneurs should use challenges as opportunities to innovate and adapt to evolving market needs.
3. Empower Your Team
Building a culture of trust and autonomy has been key to Bryan’s success. Employees at Liquid Screen Design are empowered to make decisions, ensuring seamless customer experiences. Entrepreneurs can foster growth by investing in their team’s development and creating pathways for leadership.
4. Plan for Unintended Consequences
Bryan advises business owners to think critically about the ripple effects of their decisions. For example, transitioning to a new system or expanding services may have hidden challenges. Anticipating these consequences ensures smoother operations and sustained growth.
Current Challenges and Solutions
As Liquid Screen Design transitions from a mid-sized to a larger business, maintaining company culture and hiring top-tier talent are top challenges. Bryan acknowledges that scaling a team while preserving the ethos of a close-knit company requires intentional effort.
During the podcast, the importance of leveraging elite business coaching to address these challenges was highlighted. By implementing clear alignment strategies and decision-making frameworks, Liquid Screen Design can ensure that growth doesn’t compromise its values.
About Bryan Goltzman
Bryan Goltzman is the co-founder of Liquid Screen Design, an industry-leading company specializing in physical marketing through custom promotional products. Under his leadership, the company has been recognized as one of the best places to work in the industry for three consecutive years.
To connect with Bryan, visit Liquid Screen Design or connect with him on Linkedin.
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Conclusion
Bryan Goltzman’s entrepreneurial journey is a testament to the power of perseverance, innovation, and intentionality. His story reminds us that with the right mindset and strategies, turning a side hustle into a thriving business is possible. Ready to elevate your entrepreneurial journey? Connect with Bryan or subscribe to the podcast for more insights and inspiration.
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