Episode 56: S2| Empowering Nutrition with Expertise with` Fresh Communications
Introduction
Welcome to the journey of Fresh Communications, a dynamic PR and marketing agency revolutionizing the ‘better-for-you’ space. Co-founded by registered dietitians Stephanie and Sheri, Fresh Communications stands out by merging in-depth nutritional expertise with top-notch public relations strategies, exclusively promoting brands that enrich health and wellness.
The Genesis and Evolution of Fresh Communications
The inception of Fresh Communications is a testament to seizing opportunities and the power of innovative thinking. Initially, Stephanie, with a background in journalism and PR, was exploring deeper expertise while working with food companies. An encounter with a registered dietitian sparked a transformative career pivot, leading her to pursue a Master’s degree and becoming a registered dietitian herself. Sheri’s journey paralleled this passion, with a focus on using her dietetic background in public relations, particularly within school nutrition programs.
Their paths converged at the New England Dairy Food Council, where shared goals and complementary skills in nutrition communication led to a powerful partnership. Recognizing a surge in the natural and organic food market, they envisioned a niche agency tailored to this boom. Thus, from a lightbulb moment in traffic on I-95, Fresh Communications was born — a firm rooted in delivering fresh perspectives, backed by scientific authenticity and a deep understanding of health and nutrition trends.
Strategic Play and Business Growth
Fresh Communications swiftly carved a niche in the PR landscape by leveraging its founders’ unique backgrounds as dietitians. This approach not only set them apart but also addressed a critical gap in the market: the demand for PR professionals who could authentically and credibly represent health-focused brands. By ensuring their team consisted of professionals steeped in food and nutrition expertise, Fresh Communications offered something few could — insider knowledge, credibility, and a deep commitment to promoting healthier lifestyles.
Their strategic focus on health and wellness brands proved to be a winning formula, rapidly attracting a diverse client base and driving significant business growth. The agency’s ability to deeply connect with the values and needs of health-conscious consumers and brands alike turned Fresh Communications into a preferred partner for companies within this niche.
Challenges and Overcoming Adversity
Despite their rapid success, the journey wasn’t without its challenges. Both founders faced the complexities of balancing burgeoning business responsibilities with personal milestones, like expanding their families. The COVID-19 pandemic further tested their resilience, pushing them to adapt to new market realities and client needs. However, their foundational values of grit, determination, and an unwavering commitment to their vision helped them navigate these challenges successfully.
Continuous Learning and Future Aspirations
Stephanie and Sheri emphasize the importance of continuous learning and staying agile. Their commitment to keeping abreast of the latest scientific research and industry trends is crucial in maintaining their leadership in a competitive market. Looking ahead, Fresh Communications aims to enhance its offerings by integrating more technological solutions and expanding its impact across new markets, continuously driving forward the frontier of health-focused public relations.
Conclusion
The story of Fresh Communications is more than a business success; it’s a beacon of how passion, expertise, and strategic foresight can blend to create a meaningful impact. For brands looking to make a mark in the health and wellness industry, partnering with Fresh Communications isn’t just an option; it’s a strategic imperative.
About the Founders
Stephanie and Sheri, both seasoned registered dietitians and PR specialists, co-founded Fresh Communications to champion health-centric brands with integrity and expert knowledge. Their journey from dietitians to PR mavens reflects their dedication to enhancing public health through informed communication.
Connect with Stephanie and Sheri
at team@freshcommunications.com.
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