Episode 181: S2 | Bryan Driscoll’s Proven Strategy for Real Estate and Lead Generation Success
Introduction
Bryan Driscoll’s entrepreneurial journey started with challenges that would discourage many. A high school troublemaker, Bryan almost dropped out. But a pivotal moment came when his father took him to a real estate seminar at the age of 18. There, Bryan invested in a $2,000 real estate course, putting it on his credit card—a significant amount for a teenager. Unfortunately, his first real estate ventures were failures, leading him to set real estate aside.
Bryan Driscoll’s Journey and Motivation
What drives someone to turn failure into a flourishing business? Bryan Driscoll, the co-founder of Motivated Leads, LLC, knows this journey well. From near dropouts and early setbacks to building a thriving lead generation business for real estate investors, Bryan’s path is a testament to perseverance and innovation. Despite this, Bryan’s early lessons in real estate stayed with him. Years later, while working in sales for a cable company, he found himself making good money but also learning hard lessons about money management and lifestyle. It wasn’t until his late 20s that Bryan rekindled his interest in real estate. He bought his first property, using the BRRRR method (Buy, Rehab, Rent, Refinance, Repeat). This experience, along with a growing passion for digital marketing (which he was freelancing at the time), helped him merge his skills in both real estate and marketing, leading to the creation of Motivated Leads, a national lead generation company for real estate investors. What drives someone to turn failure into a flourishing business? Bryan Driscoll, the co-founder of Motivated Leads, LLC, knows this journey well. From near dropouts and early setbacks to building a thriving lead generation business for real estate investors, Bryan’s path is a testament to perseverance and innovation.
Strategies and Tips for Entrepreneurs
1. Marrying Skill Sets One of Bryan’s key strategies for success was combining his expertise in two different fields—real estate and digital marketing. When starting his own real estate investments, Bryan realized he could generate his own leads through his marketing skills, which saved him money and boosted his profits. For entrepreneurs, finding intersections between your skills can give you a unique competitive edge.
2. Bootstrapping for Growth Bryan didn’t start with a lot of capital, investing only about $2,000 into Motivated Leads. He stresses the importance of bootstrapping—starting lean and growing steadily. His business grew from a small team to now employing 20 people, both in the U.S. and internationally. For new entrepreneurs, Bryan’s advice is clear: start small but aim for scalable systems that allow you to grow without compromising quality.
3. The Importance of Thick Skin Entrepreneurship, as Bryan says, will “hurt.” From failing early on in real estate to learning hard lessons about managing people, Bryan emphasizes the need for perseverance. His advice to those starting out is to take action, even if it means you might fail. Learning by doing—and sometimes failing—is an essential part of growth.
4. Slow Hiring, Smart People Bryan learned the hard way about the cost of hiring the wrong people. He now advises entrepreneurs to take their time in hiring and ensure the right person is in the right seat. Using tools like Predictive Index has helped him better align potential hires with the roles they are best suited for.
Current Challenges and Solutions
Currently, Bryan’s business, Motivated Leads, faces the challenge of managing a fully remote team of about 20 people across different countries. Maintaining communication, leadership, and team alignment remotely is difficult. Bryan is transitioning from a doer to a leader, focusing on empowering his team rather than micromanaging. The podcast discussion highlighted strategies to build leadership within his team, a critical step for sustainable growth in a remote work environment.
About Bryan
Bryan Driscoll co-founded Motivated Leads, LLC, a digital marketing firm that generates leads for real estate investors. With over a decade of experience in digital marketing and real estate, Bryan’s approach combines both fields to deliver exceptional client results. He has grown his team to include professionals in the U.S. and internationally, all working remotely to scale the business.
You can Connect with Bryan on LinkedIn or visit Motivated Leads.
Conclusion
Bryan Driscoll’s entrepreneurial journey is filled with valuable lessons for aspiring business owners. His key message? Don’t wait for perfection—take action, embrace failure, and always learn along the way. To explore more about Bryan’s insights or collaborate with Motivated Leads, connect today or subscribe to the Seven Figure Journey podcast for more stories like his.
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