Building and scaling a SaaS business can be incredibly difficult. Finding product market fit, defining your ICP, getting sales funnels optimized to keep CAC from skyrocketing… it’s tough. I couldn’t imagine trying to do any of that with a team that’s misaligned or without a process in place to keep us moving in the right direction. It’s also said that any company can’t outgrow the capabilities of it’s leader. Brett and the team at Elite helped me raise my own leadership lid to create that clarity and alignment around our culture and vision. Then they helped me firm up the rhythm and cadence that every business needs to succeed, especially a growing SaaS business.

EOS, The Advantage, Built to Last, Scaling Up – they all have great elements, but in my experience it was Brett’s team who helped bring it all together for me and set the proper foundation as we scaled from $1m to $10m, while now firmly on the road to $30m and beyond. I’m confident we’ll succeed because of the culture we’ve built and the processes they helped instill into our DNA.